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Productize or Perish: From Data Insights to Data Products

In academia, we talk about "Publish or Perish." In data science, our ability to create lasting impact increasingly depends on transforming analyses into enduring data products - it's "Productize or Perish."

Productize or Perish: From Data Insights to Data Products
Photo by Georgia de Lotz / Unsplash

In academia, the axiom "publish or perish" reflects the need for researchers to disseminate their findings, in order to make impact and advance their careers.

Similarly, in data science, analyzing data alone is not enough. You are already aware of how important communication is in data science. We need to produce engaging data visuals. We need to be able to tell insightful and factful data stories to stakeholders. It's common to spend days analyzing data, and then equally long to prepare a presentation. If it's well-received, you might get to present it multiple times to different teams. I like to call this "nerd hours turning into nerd tours": the solitary hours of data analysis lead to meaningful results worth sharing, which then lead to rapid succession of presentations to multiple audiences. It is very rewarding to see your analysis generating excitement and discussion.

But excitement is fleeting. No matter how compelling your analysis or how polished your presentation, new information is always coming in. Today's impactful insights become tomorrow's dusty slide decks, and the cycle repeats.

The Case for Productization in Data Science

I have experienced this cycle many times. And many data scientists have similarly felt demotivated at some point in their careers by the lack of sustained impact from their hard work.

How can we break this cycle? What if instead of our analyses being single-use artifacts, they could continue delivering value? The key lies in how we think about our work: not as isolated, one-off analyses, but as opportunities to build lasting solutions.

One-off analysis can provide important insights but will be outdated. Productized data science work has better odds at achieving higher and longer-lasting impact.

Examples

Let's look at three common ways to productize data science work.

1 - From One-off Analysis to Dashboard, Alert and Monitoring

Instead of: Pull data and conduct analysis; create reports and presentation slides

How about: Build a dashboard that monitors metrics 24/7 and alerts stakeholders when there are notable trends

2 - From ML Models to Inference Services

Instead of: A trained model that lives in a Jupyter notebook, accessible only to the data scientist

How about: API endpoints that any internal system can query for real-time predictions

3 - From Ad-hoc Data Wrangling Scripts to Automated Data Pipeline

Instead of: Manual data cleaning scripts that require constant tweaking and troubleshooting

How about: Automated pipeline with quality checks, error handling, and logging

Challenges

The path from analysis to product is filled with challenges. The biggest hurdle? A skills gap. Data scientists are trained to analyze data and build models, but productization requires software engineering skills: API design, testing, monitoring, and deployment. This transition from notebook to production code is often unfamiliar territory.

But this hurdle is actually more approachable than it might seem. Many data scientists are eager to expand their skillset when it means increasing their impact. Organizations can accelerate this transition through training and mentorship, or by fostering partnerships between data scientists and software engineers. Modern tools and platforms are also making it increasingly easier to build production-ready data products. For example, tools like Streamlit and Gradio now allow data scientists to build web applications with minimal engineering overhead. The gap between analysis and product is narrowing - we just need to be intentional and strategic about bridging it.

Closing Thoughts

Our impact as data scientists and data teams will depend on our ability to create lasting solutions. While analytics and modeling will remain foundational to data science, productization allows us to amplify and sustain their value over time.

Let's productize.